Explore the industry and develop the skills needed for a career in PR on this CIPR and PRCA-accredited course.


Develop the creative, theoretical and technical skills required for a successful PR career
Explore communication theory, practice and research through wide-ranging learning methods
Learn how the industry works - build relationships and develop reputations with real-life briefs
Attain excellent, sought-after PR credentials on a CIPR and PRCA-accredited course
Benefit from the tutelage of PR specialists and attend masterclasses from industry insiders

This course allows you to develop a deep understanding and flair for PR. You'll attain industry knowledge and gain contacts as well as reinforce your skills with detailed theoretical grounding - leaving as an employable, experienced professional.

Live projects

Throughout the course you'll work with real clients on practice-based projects, allowing you the real-world experience that is so central to the PR industry.

Networking opportunities

A number of industry days and events (Grad Talk, Pathways) are held on campus enabling you to network with and attend talks and workshops run by creative media industry professionals and organisations. These activities give a window to the world of work and opportunities that lie ahead.

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

The course is focused on the real-world application of PR and communication theory. You'll work on live briefs with real clients, learning how to work with bloggers and journalists and develop an organisation's reputation. You'll also explore the day-to-day realities of the job - how to write sharp news releases, manage a crisis and examine how ethics are central to the public relations sphere.

You learn through

• practical projects
• lectures and seminars
• commercial opportunities with real-world clients
• critical thinking and group work skills
• employability workshops
• guest speakers and masterclasses
• webinars with industry specialists
• development of your online showreel

This course prepares you for a career in

• public and private sector organisations
• PR agencies
• charities
• pressure groups
• voluntary sector.organisations

This course benefits from Partner University status with the Public Relations Consultants Association (PRCA). A limited number of Universities are endorsed by the PRCA for offering excellent courses which are intellectually rigorous and esteemed by employers.

You gain automatic free student membership of the PRCA and all the benefits that come with it, including exclusive access to work placements, internships, graduate schemes and entry level jobs, free online training and free access to the industry recognised PRCA Online Certificate.

Normally

• an honours degree (2.2 or above) or equivalent in any subject

• a good standard of written and spoken English.

Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. An IELTS score of 6.5 with 5.5 in all skills (or equivalent) is the standard for non-native speakers of English. If your English language skill is currently below an IELTS score of 6.5 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level.

You may also be considered if you do not hold a degree but can provide evidence of relevant professional experience.

If you do not have such academic qualifications we may consider your application individually, based on your personal, professional and work experience, and other formal qualifications. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more

Important notice:

 

The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.

Final Year Compulsory modules
Module	Credits	Assessment
Corporate Communications	15	Coursework
Crisis Communications	15	Coursework
Dissertation (Pr)	60	Coursework
History Of Public Relations	15	Coursework
Public Relations And Digital Communication	15	Coursework
Researching Communications	30	Coursework

 

 

 

Elective modules
Module	Credits	Assessment
Media Law And Regulation	15	Coursework
Online Journalism	15	Coursework
Pr: Politics And Lobbying	15	Coursework
Writing For The Media	15	Coursework