Become a creative and strategic marketer with the skills to develop innovative content and communication strategies for diverse audiences.
Gain a varied skill set across campaign creation, planning, social, PR and branding.
Use innovative tools to develop integrated marketing communications strategies.
Complete real-world consultancy projects with leading brands to build your profile.
Join a supportive community of creatives and entrepreneurs in our award-winning enterprise centre.

Our BA (Hons) Marketing Communications and Advertising degree provides knowledge, skills and real-world experience – meaning you can enter the job market as a creative, resourceful and adaptive marketer. You’ll prepare for a range of advertising and marketing specialisms, such as digital and social media marketing, campaign planning and management, branding, customer insights and entrepreneurship.

Work placements

The course incorporates work-based and work-related learning, primarily through optional placements. You’ll have the opportunity to undertake an industry placement in between your second and third years of study. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career.

Through our strong relationships with regional, national and international employers, we can help you secure a great placement opportunity and support you while you’re there. If you’re doing your work placement in another European country there is a possibility of funding through the Erasmus+ programme (until 2023) or the Turing Scheme.

Live projects

You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval. 

Networking opportunities

We’re one of the few universities in the UK to have a student Marketing Society linked to the Chartered Institute of Marketing. This is a student learning community that complements and enhances your academic studies, and allows you to link up with local professionals. You’ll automatically be a member of the society, which also runs regular events with local and national employers.

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

You’ll be taught by tutors with a range of advertising, public relations, branding, sales and marketing communications experience.

You learn through

• lectures, including specialist guest lectures
• seminars and workshops
• case studies
• live projects
• individual and group presentations
• directed learning activities

This course prepares you for a career in

• marketing communications
• digital marketing
• advertising
• agency account management 
• promotional management
• brand management
• creative team management
• sales and promotional management
• public relations
• press
• media planning
• marketing
• events or exhibition management

Previous graduates of this course have gone on to work for

• Google
• Microsoft
• McCann Erikson
• WDMP
• Uber Agency
• Tesco
• Morrisons
• Disney
• Homebase
• Wilkinsons
• Go Outdoors
• Boots
• ESPN
• Harrods

 

UCAS points

• 112

This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:

• BBC at A Level
• DMM in BTEC Extended Diploma.
• A combination of qualifications, which may include AS levels, EPQ and general studies

GCSE

• English language or literature at grade C or 4
• Maths at grade D or 3

You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.

• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 Level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

If English is not your first language you need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.

Please note the University will only admit students who are aged 18 or over at the point of enrolment.

Important notice:

The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

 

Year 1 Compulsory modules
Module	Credits	Assessment
Contemporary Marketing	40	Coursework
Foundations Of Business	40	Coursework Practical
Foundations Of Marketing Communications And Advertising	20	Coursework
Understanding People And Cultures	20	Coursework

 

 

Year 2 Compulsory modules
Module	Credits	Assessment
Managing Business And Financial Performance For Marketers	20	Coursework
Professional Development For The Marketer	40	Coursework
Campaign Creation And Management	40	Coursework

 

Elective modules
Module	Credits	Assessment
Experiential Marketing Events	20	Coursework
Foreign Language (French, Spanish, Italian)	20	Coursework Practical
The Corporate Customer	20	Coursework
The Digital Customer Experience	20	Coursework

 

Year 3 Optional modules
Module	Credits	Assessment
Placement Year

 

Final Year Compulsory modules
Module	Credits	Assessment
Consultancy Project In Marketing	40	Coursework
Branding, Advertising And Corporate Communications	40	Coursework
Strategy In The Global And Digital Environment	20	Coursework

 

Elective modules
Module	Credits	Assessment
Consumer Psychology	20	Coursework
Contemporary Leadership In Context	20	Coursework
Marketing In A Global Context	20	Coursework