Understand the fast-moving sector of digital marketing, mastering strategies and platforms to tackle contemporary digital media challenges and shape the future of our digital marketing world.
Study the value of marketing, customer engagement and relationship management.
Use the latest creative software and analytical tools to design and build campaigns.
Experience real-world marketing by analysing the content of leading brands.
Explore the future of digital marketing through big data, artificial intelligence and social media.
Join a dynamic hub of creatives and entrepreneurs in our award-winning enterprise centre.

This course is perfect if you’re fascinated by the future of digital marketing, where customer experience is becoming the foundation on which products and services are developed. You’ll develop your skills as a marketing professional with a strategic mindset, gaining a solid foundation in digital marketing techniques and platforms to support overarching marketing strategies.

We aim to develop your confidence, creativity and resilience over the duration of your course via core and elective modules. We’ll help you develop attributes such as enterprise, global awareness and responsible management. You’ll have chances to engage in different forms of work experience in each year of your studies, ranging from live business projects through to short placements.

Work placements

You’ll have the opportunity to arrange a year-long work placement in between your second and third years. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career. Due to our strong relationships with regional, national and international employers, we can help you secure a great placement opportunity and support you while you’re there. Previous marketing students have gained placements at companies such as IBM, Adidas, Marks & Spencer and Disney.

Live projects

You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval. 

Networking opportunities

We’re one of the few universities in the UK to have a student Marketing Society linked to the Chartered Institute of Marketing. This is a student learning community that complements and enhances your academic studies, and allows you to link up with local professionals. They also run regular events with local and national employers.

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

You’ll learn through a blended learning approach combining tutor-directed study and student-led exercises and activities, and will be taught by tutors who have real-world experience in different sectors of business. You’ll undertake modules that give you a firm grasp of the foundations of marketing and research, as well as an introduction to the world of digital marketing and the more strategic aspects of digital communications. This will set you apart when it comes to seeking placements in the industry.

You learn through

• lectures, workshops and seminars
• problem-solving exercises
• case studies
• research tasks
• portfolio building
• self-managed study

This course prepares you for a career in

• digital marketing
• communications
• digital communications
• agency (digital)

As a graduate of this course you can expect a career in any area of marketing, but with a sound and in-depth understanding of the digital world.

 

UCAS points

• 112

This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:

• BBC at A Level
• DMM in BTEC Extended Diploma.
• A combination of qualifications, which may include AS levels, EPQ and general studies

GCSE

• English Language at grade C or 4
• Maths at grade C or 4

You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.

• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent.

Please note the University will only admit students who are aged 18 or over at the point of enrolment.

Important notice:

The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

 

Year 1 Compulsory modules
Module	Credits	Assessment
Contemporary Marketing	40	Coursework
Foundations Of Business	40	Coursework Practical
Foundations Of Digital Marketing	20	Coursework
Understanding People And Cultures	20	Coursework

 

 

Year 2 Compulsory modules
Module	Credits	Assessment
Managing Business And Financial Performance For Marketers	20	Coursework
Professional Development For The Marketer	40	Coursework
Digital Marketing Planning And Performance	40	Coursework

 

Elective modules
Module	Credits	Assessment
Experiential Marketing Events	20	Coursework
Foreign Language (French, Spanish, Italian)	20	Coursework Practical
The Corporate Customer	20	Coursework
The Digital Customer Experience	20	Coursework

 

Year 3 Optional modules
Module	Credits	Assessment
Placement Year

 

Final Year Compulsory modules
Module	Credits	Assessment
Consultancy Project In Marketing	40	Coursework
Managing Brands In A Digital Environment	40	Coursework
Strategy In The Global And Digital Environment	20	Coursework

 

Elective modules
Module	Credits	Assessment
Consumer Psychology	20	Coursework
Contemporary Leadership In Context	20	Coursework
Marketing In A Global Context	20	Coursework