Understand the fast-moving sector of digital marketing, mastering strategies and platforms to tackle contemporary digital media challenges and shape the future of our digital marketing world.
Study the value of marketing, customer engagement and relationship management.
Use the latest creative software and analytical tools to design and build campaigns.
Experience real-world marketing by analysing the content of leading brands.
Explore the future of digital marketing through big data, artificial intelligence and social media.
Join a dynamic hub of creatives and entrepreneurs in our award-winning enterprise centre.

This course is perfect if you’re fascinated by the future of digital marketing, where customer experience is becoming the foundation on which products and services are developed. You’ll develop your skills as a marketing professional with a strategic mindset, gaining a solid foundation in digital marketing techniques and platforms to support overarching marketing strategies.

If you’d like extra preparation before starting degree-level study, we recommend you join the foundation course – which has been designed to encourage exploration and experimentation.

Degree preparation

After the foundation year, you will be ready to start the full degree. BA Digital Marketing is an engaging, challenging course designed to give you an in-depth understanding of the continuously evolving and fast-paced digital marketing world, including mobile and social media.

Work placements

You will have the opportunity to arrange a year-long work placement in between your second and third years of the full degree. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career. Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. Previous marketing students have gained placements at companies such as IBM, Adidas, Marks & Spencer and Disney.

Live projects

Throughout your full degree course you will be actively learning through exploring and evaluating real-life organisations. In some of these instances, you will select the organisation yourself but in others your tutors will bring the real world into your classroom

Networking opportunities

We are one of the few universities in the UK to have a student chapter linked to the Chartered Institute of Marketing.The Sheffield Hallam Student Marketing Society is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals. runs regular events with local and national employers.

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

The course is suitable if you don't meet the entry requirements for our BA (Hons) Digital Marketing course, or you want extra preparation before starting degree-level study. You share the first year with other Sheffield Business School foundation year students, then move on to the degree.

You will learn in a supportive, challenging and exciting environment. You will be based in Sheffield Business School — a vibrant, dynamic setting with excellent facilities located in the heart of the city.

You learn through

• lectures and seminars
• case studies
• presentations
• self-directed study
• work placements
• activities and events

In the foundation year, you'll study wider business topics, while specialising in your chosen subject area. You'll learn useful skills such as academic writing, work in diverse teams and learn to utilise a wide variety of data sources. In doing so, you'll fully prepare yourself for undergraduate study.

The full degree prepares you for a career in

• digital marketing assistant executive
• communications assistant executive
• digital communications assistant executive
• agency (digital) account executive
• promotional manager
• assistant brand manager
• creative team leadership
• sales and promotional management

 

UCAS points

• 64

This must include at least 32 points from one A level or equivalent BTEC National qualifications excluding general studies For example:

• CC at A Level
• MPP in BTEC Extended Diploma.
• A combination of qualifications, which may include AS levels and EPQ.

You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.

GCSE

• English Language at grade C or 4 or equivalent
• Maths at grade C or 4 or equivalent

• Access to HE Diploma from a QAA recognised Access to HE course. Normally we require 15 credits at level 2 and 45 at level 3. At least 15 level 3 credits must be at merit grade or above from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

Please note the University will only admit students who are aged 18 or over at the point of enrolment.

Important notice:

The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

 

Year 1 Compulsory modules
Module	Credits	Assessment
Going Global	20	Coursework
People, Decisions And Behaviours	40	Coursework
Preparing For Success	20	Coursework
Sustainable Innovation	40	Coursework

 

Year 2 Compulsory modules
Module	Credits	Assessment
Contemporary Marketing	40	Coursework
Foundations Of Business	40	Coursework Practical
Foundations Of Digital Marketing	20	Coursework
Understanding People And Cultures	20	Coursework

 

 

Year 3 Compulsory modules
Module	Credits	Assessment
Managing Business And Financial Performance For Marketers	20	Coursework
Professional Development For The Marketer	40	Coursework
Digital Marketing Planning And Performance	40	Coursework

 

Elective modules
Module	Credits	Assessment
Experiential Marketing Events	20	Coursework
Foreign Language (French, Spanish, Italian)	20	Coursework Practical
The Corporate Customer	20	Coursework
The Digital Customer Experience	20	Coursework

 

Year 4 Optional modules
Module	Credits	Assessment
Placement Year

 

Final Year Compulsory modules
Module	Credits	Assessment
Consultancy Project In Marketing	40	Coursework
Managing Brands In A Digital Environment	40	Coursework
Strategy In The Global And Digital Environment	20	Coursework

 

Elective modules
Module	Credits	Assessment
Consumer Psychology	20	Coursework
Contemporary Leadership In Context	20	Coursework
Marketing In A Global Context	20	Coursework