Digital Media Production

BA (Honours)

UndergraduateDigital media

Design and produce new media products in film, animation, interactive media, web, apps, VR, cross-media and games.

Everything you need to know…
  • What is the fee?

    International/EU: £16,655 per year (£1,200 for placement year)

  • How long will I study?

    3 / 4 Years

  • What are the admission requirements?

    112 UCAS Points

  • When do I start?

    2024.September

  • Placement year available?

    Placement Available

Course summary
Design and produce new media products in film, animation, interactive media, web, apps, VR, cross-media and games.
Learn to use industry-standard systems to create, capture, store, edit, compose and distribute digital media.
Work with a wide range of professional industry-standard equipment.
Build your employability by working with nationwide digital media companies.
Gain valuable experience by working on live projects.

This course enables you to develop the creative and technical skills needed to work with industry-standard technologies and current emerging platforms in disciplines such as film, animation, interactive media, gaming, mobile applications, web-based media, social media, virtual reality and cross-media.
How you learn

Work placements

You will have the opportunity to arrange a year-long work placement in between your second and third years. This gives you a real-world experience to prepare you for your future career. You are supported in finding a placement by our experienced Placement and Employability Team who have a large range of employer contacts.

Live projects

The entire course, in terms of both content and approach, is geared towards producing employable digital media professionals through live projects. Many modules on the degree make use of Applied Projects (a University service which sources clients for live projects) that gives you the experience of working within your specialist industry.

Networking opportunities

We can provide you with the skills you need to set up your own business through our Enterprise Centre. For those involved in this opportunity, our specialist business start-up unit, The Hatchery, also provides additional free support and office space, as well as business mentors with experience in your business area. A series of guest lectures from industry professionals, networking events, competitions and other industry-based research opportunities also provide you with the opportunity to develop your network.

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

We employ a practice-based approach to teaching and assessment set within the context of creative and industry-focused activities. You will build up a portfolio of creative work suitable for use after you graduate.

You learn through

  • lab based specialist workshops
  • lectures, seminars and tutorials
  • self-directed study
  • live projects

There are opportunities to study abroad at one of our partner universities with the possibility of funding through the Erasmus+ programme (until 2023) or the Turing Scheme.

Future career

This course prepares you for a future career in:

  • digital content creation
  • digital creative direction
  • digital marketing and branding
  • social media management
  • project management
  • front end development
  • app design and development
  • graphic and motion design
  • mixed reality design
  • games cinematics
  • graphic design
  • illustration
  • videography

Previous graduates of this course have gone on to work for:

  • Google
  • Hallmark
  • Joi Polloi
  • Remedy Entertainment
  • Sheffield Doc/Fest
  • talkSport
  • Spotify
  • Financial Times
  • Hydra Creative 
  • Wildcat Digital 
  • Rise at Seven
Equipment and facilities

On this course you work with

  • professional film and stills cameras
  • 360 video, lighting and studio equipment
  • VR, mobile and interactive media devices
  • specialist film, animation and photography studios
  • a full-sized professional green screen studio
  • state-of-the-art PC and mac labs
  • industry-standard software tools
  • a purpose-built cinema

 

Entry requirements

UCAS points

  • 112

This must include at least 64 points from two A levels, or equivalent BTEC National qualifications. For example:

  • BBC at A Level.
  • DMM in BTEC Extended Diploma.
  • A combination of qualifications, which may include AS levels, EPQ and general studies.

You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.

GCSE

  • English Language or literature at grade C or 4
  • Maths at grade C or 4

• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, in an art or media-related programme from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate

If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

If your application is successful, you may be invited to submit a portfolio of work to demonstrate your ability. Find out about the selection process and how to produce a strong portfolio.

We welcome applications from people of any age. We may be flexible in our normal offer if you can show a commitment to succeed and have the relevant skills and experience. This must show that you will benefit from and finish the course successfully.

Please note the University will only admit students who are aged 18 or over at the point of enrolment.

Modules

Important notice:

The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

 

Year 1
Compulsory modules

Module

Credits

Assessment

Creating Digital Content

20

Practical

Digital Media Fundamentals

40

Coursework

Digital Storytelling

20

Coursework

Interactive Design

20

Practical

Level 4 Live Industry Project

20

Practical

 

 

Year 2
Compulsory modules

Module

Credits

Assessment

Immersive Digital Design

20

Coursework

Level 5 Live Industry Project

20

Practical

Managing Creative Productions

20

Coursework

Photography And Video Production

40

Coursework

 

Elective modules

Module

Credits

Assessment

App Design And Development

20

Practical

Creative Sound Practice

20

Coursework

Documentary Production (Photography, Sound And Moving Image)

20

Practical

Introduction To Concept Art

20

Coursework

Virtual Reality Design

20

Coursework

 

Year 3
Optional modules

Module

Credits

Assessment

Placement Year

 

 

 

Final Year
Compulsory modules

Module

Credits

Assessment

Digital Media Arts

40

Coursework

Final Digital Media Project

60

Coursework

Professional Design Project

20

Coursework